Bajaj Auto India has increased the prices of its popular bikes Bajaj Pulsar Series and Bajaj Platina by 1%. While the price hike seems very mild, the small hike makes a big difference in the revenues for Bajaj as in April 2012, Bajaj Auto sold 3.4 lakh two wheelers which is its highest ever sales number for any April month in the past, with these volumes, a 1% rise will help the manufacturer in increasing its revenues. In past few months because of difficult market conditions, increased inflation and input cost, there has been a lot of pressure on Bajaj to increase the price. Bajaj has strategically increased the prices on the two products which are quite popular with Indian two wheeler buyers. Bajaj Auto India has regained its second position in India two wheeler market in India in April 2012 after facing stiff competition for the 2nds spot with HMSI which is very close in sales volumes to Bajaj Auto.
Recently Hero MotoCorp has also announce a price increase ranging between Rs. 500 to Rs. 1000 on the entire range of the two wheelers in India. With inflationary pressures bugging almost all automobile manufacturers in India, the price hike is quite evident for all the popular products in the coming months.
The ex-showroom Delhi price of Platina 100 CC is close to Rs. 38,000 which will go higher by about Rs. 400 and the Pulsar is priced at about Rs. 62,000 and will see a price hike close to Rs. 700. This is likely to impact the sales of the Bajaj bikes to a small extent but since the competitors have also increased prices, so the impact will not be very significant.
Bajaj is about to launch its new Bajaj Discover 2012 in India in New Delhi today which is already a popular product form Bajaj. With its collaboration with KTM, Bajaj has refreshed the Discover with new and modern technology and design elements. We have already shared some leaked spy pictures of the Discover 2012 which gives an approximate idea of the changes being made to the New Discover series. Stay tuned for updates on Discover 2012 from New Delhi India.