BMW 1-Series M Performance Edition Launched

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In a bid to add sport quotient and appeal to the 1-Series, BMW has launched the BMW 1-Series M Performance Edition in India with visual enhancements to the luxury hatchback. Though the M badge is the most sought after property in the market only 111 units of the 1-Series M performance edition will be produced and will be available at the BMW dealerships till July 25, 2014.

The limited edition gets a handful of exterior updates such as a black front grill, performance rear spoiler with fins, BMW M aerodynamics, performance racing stripes and M Performance lettering on the exteriors. However, cosmetic facelift apart, no mechanical changes have been made to the vehicle.

Price

  • BMW 116i M Performance Edition: Rs 22.65 Lakh
  • BMW 118d M Performance Edition: Rs 25.60 Lakh
  • BMW 118d Sport M Performance Edition: Rs 28.55 Lakh
  • BMW 118d Sport Plus M Performance Edition: Rs 32.50 Lakh

Dealerships are offering the BMWs most affordable model in the country, 1-Series M Performance edition with an EMI of Rs 19,999 and trade-in benefits of Rs. 50,000.

BMW 1-Series M Performance Edition Front Left Quarter

Apart from the visual enhancements, there have been no changes made to the powertrain. Available with petrol and diesel engine options, the BMW 1-Series is powered by a 1.6-litre, 4-cylinder petrol unit producing 136 BHP of power and 220 Nm of torque, while the diesel variant uses a 2.0-litre 4-cylinder engine producing 143 BHP and 320 Nm of torque. 0-100 km/hr comes up in 8.7 seconds on the petrol version and takes just 0.1 second lesser on the diesel powered model.

BMW 1-Series M Performance Edition Rear Right Quarter

BMW has strategically launched the M performance edition for the 1-Series in competition with Mercedes A-Class Edition 1 version, which was launched earlier this month. Now both the hatchbacks offer a whole lot of updates and additional features that made the hatchback a compelling buy in the segment. Launched in September 2013, the BMW 1-Series completes 10 months of sales and has been doing moderately well for BMW India. The 1-Series M Performance edition will help the automaker generate more short term sales, while keeping the model popular in the segment rivaling against Mercedes A-Class, Volvo V40 Cross Country and the upcoming Audi A3.

BMW 1-Series M Performance Edition Right Side

We will keep you posted with further developments on this until then, do let us know what you think of the sporty hatchback!

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