BMW has started a new campaign to boost its brand popularity and sales. BMW is known for its premium cars, superior quality and great driving pleasure. They are also emphasizing of the Efficient Dynamics technology which makes BMW cars one of the most efficient luxury cars.
I have embedded some Videos of the BMW Joy campaign below.
Here is one more video on Efficient dynamics which shows some hybrid technology cars:
Hope you like the videos, I like them 
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[...] June 15, 2011 By Rohit Advertisement TweetBMW has a punch line which says- “We Don’t Just Make Cars We Make Joy” and its true to a large extent. With its efficient and powerful cars across the range, BMW is [...]