Nearly one fourth of the domestic luxury car market in India is captured by one of the finest German giants BMW and is definitely content with its current position in the Automobile market. But is that all what the brand could offer to the emerging market of ours?
Well if you think that its enough for the brand then you must think over again since if you are a BMW fan then you should know about BMW motorcycles which are a hit overseas and finally the brand has announced of launching its premium motorcycle range in the country.
For an appreciable amount of time the company conducted several studies and surveys in order to check the response they would get from this new market and they concluded that if their bikes are priced at par with what other majors like Yamaha, Honda , Suzuki & Harley Davidson are offering then possibilities of their making making it big, are more.
BMW India’s president, Andreas Schaaf, said “It’s pretty evident the company is interested in getting the bikes here. We are actively looking into it. We will be able to take a decision on the same before the end of the year, may be in a few weeks,”
15 years back the brand made a move to enter our market through a joint effort with Hero Group, to sell BMW F650 but the combination failed to create the charm and was short lived since the bike was too expensive. Now once the bikes are launched each model is expected to be priced over Rs.9 Lakh and will be imported as a CBU.
Schaaf further added, “There is no risk exposure as such (whether the bikes would succeed or not). It would be done with a long-term perspective. The launch will certainly help the reputation of the BMW brand,”
With another motorcycle major entering the premium motorcycle market it is definitely going to heat up and a lot of changes will be seen in the coming times.