BMW is now gearing up for entering the below 500 CC segment. And to make this possible the German auto major recently signed a co-operation agreement with TVS Company. The news was announced today through a press conference in Chennai.
Updated on 21st May 2014
Six prototype units of the first bike jointly developed by BMW Motorrad and TVS Motors have landed in Chennai (where the TVS plant is located). The bikes have come from BMW’s test facilities in Italy and have now been transferred to TVS to let them test the bike in India conditions. We do not know what engine the bikes are equipped with, but we know that they will be sub-300cc engines. The prototypes will also be used to fine-tune the localisation process for parts, which will come in handy once the bike is set for production.
This news confirms the fact that the bike is well on its way for a end-2015 or early-2016 launch, we are exited!
Updated on 21st April 2014
According to a report by Autocar India, the first bike to be launched under the joint program by TVS and BMW Motorrad will be a 300cc street bike. It will be launched under the TVS brand and will feature an engine developed by both the companies. Expected launch period is either end-2015 or early 2016.
Stay tuned for more news.
News Source: Autocar India
Updated on 23rd May 2013
Great news, the first bike to come out of this alliance will have a 250cc engine! Apparently,the racing arm of the Indian bike maker – TVS Racing, has already started the development of the motorcycle. It is expected to be sent to BMW Motorrad’s Berlin centre later for further development. Hope this alliance brings us many great bikes, more details will be up soon as we get them.
source – Overdrive
Updated on 9th April 2013
The main objective of this alliance is to develop and manufacture below 500cc bikes. The various stages of this complete plan will be designed together by both the partners. As decided in the agreement both the partner companies will put together their strong areas to bring in best products and results. Both the companies, as per the agreement, will be coming up with their own vehicles, these vehicles then will be sold across India and world through these companies’ respective distribution channels.
Stephan Schaller, the President of BMW Motorrad, while speaking on the occasion stated that they are expanding their range of products with an intent to cater the rapidly changing motorbikes markets, challenging environmental demands and demographic ratios. They look upon TVS Motor Company as a highly adept and experienced business ally. Through this alliance they are looking forward to offer vehicles of smaller segments along with their core segments. These bikes will be designed in such a way to meet the expectations that a customer keeps form a BMW product. These bikes will be studded with all desired features such as performance figures, mobility, fun, speed, agility, and strength. BMW also looks over this alliance as a way paved for long term growth as well as profitability.
The TVS Motor Company chariman, VenuSrinivasan, also added that they are looking upon to long term strategic partnership with BMW as both the brands share similar core values such as engineering prowess, focus on quality, customer satisfaction, and innovation. They both aim to merge each other’s strong points to come up with new products that will be designed in accordance with cutting edge technology.
TVS Motor Company is among the biggest motorbikes makers of India that manages to trade over 2 million units of two wheelers on annual basis. The annual turnover of the company accounts to around one billion US dollars. TVS Motor Company is the flagship company of the TVS group that has been serving the market from last 100 years. The present worth of the group is somewhat around six billion US dollars. The company has around 40 holdings and companies in the automobile sector.