Team Castrol Honda World Superbike riders Jonathan Rea and Alex Lowes who have tested Castrol Power1 on racing tracks across the world, joined John Abraham, India’s best known biker, to re-launch Castrol Power1 Engine Oil in India at Mumbai on 18th August 2011.
New Castrol Power1 Bike Lubricant comes with a new power release formula for improved acceleration and maximum pickup. Tested on race tracks as well as in stop start city riding, Castrol Power1 performs under all conditions and on all terrains including unique Indian road conditions.
During the launch event, brand ambassador John Abraham said, “I love my bike and I ensure that I only use the best engine oil to get the optimum output from my engine. Castrol Power1’s new power release formula provides proven acceleration and maximizes engine performance by reducing internal engine power losses, preventing oil from deteriorating and preventing excessive wear. By efficiently transferring power to the rear wheel, bikers can really experience the performance they seek. With new Castrol Power1, I can now experience the performance I demand from my bike”.
Coinciding with the re-launch of Castrol Power1, Castrol also announced a consumer promotion contest “Fly with Castrol Power1 to Portugal.” The contest offers winning bikers the opportunity to fly with John Abraham to Portugal for the final round of the World Superbike Championship this October.