Chevrolet Spark has never been successful enough for the company and has been way behind in terms of sales from the company’s most successful product till date, Chevrolet Beat. The company offers only above two cars in the small car segment and of which one being a weak player is a matter of concern and it needs to be worked out.
Chevrolet had recently launched Chevrolet Beat Diesel with the hope of penetrating more effectively into the hatchback segment and now has announced of a Chevrolet Spark Diesel variant. Considering the small size of the car, the diesel engine will definitely enhance the car’s performance and eventually its sales, once it is into the market properly.
So clearly it will blow away some of the hot selling cars but the Maruti Alto K10 will be affected the most as the company also has Chevrolet Spark 800 on the cards which will sport a 800cc heart and will go on a 1-on-1 competition with Alto. If the company succeeds in expanding its market share even by a small percentage, a large volume of sales will come its way.
P Balendran, company’s marketing head recently explained in an interview, “The company plans to launch six new models, and 14 fuel variants in the next two years and of these, three will be from the Chinese SAIC stable” The list of the models include a new small car, a new sedan, new Chevrolet Captiva, a pickup van, a compact SUV and an MUV.