Chevrolet is going to be a 100 years old brand on 3rd of November 2011. This is a very significant milestone for brand Chevrolet which was started back in 1911 by Louis Chevrolet and GM founder Billy Durant. In a short span of little over 7 years, Chevrolet has also emerged as the fastest growing vehicle nameplate in India. The car portfolio of Chevrolet In India includes small cars like Chevrolet Spark, Chevrolet Beat, premium SUVs like Chevrolet Captiva, and premium mid size sedan like Chevrolet Cruze which is very popular in its segment.
Speaking on the glorious milestone, Karl Slym, President & Managing Director, GM India, said, “Chevrolet is today GM’s global mainstream brand and the foundation of the company’s business in most major markets across the globe including India. We’ve sold more than 200 million Chevrolets in our first 100 years, and we’ve had a global presence for most of our history—just about everybody, everywhere, has a personal or family story involving a Chevrolet. Today, Chevrolet across the globe is much more than a manufacturer of cars, trucks and crossovers; it’s a global cultural icon embedded in the customers’ most memorable life experiences.”
Chevrolet’s passage to India began in 1928. The flagship brand captured a devoted following here in India too like in other parts of the world Over the next few decades Chevrolet’s romance with India continued through films and music. After an absence of several years, Chevrolet returned to India in 2003 and has sold more than 5 lakh vehicles since its re-entry. Today, India is Chevrolet’s eighth-largest market in the world.
Globally, Chevrolet is the fourth-largest vehicle brand and is now sold in more than 140 countries across the globe. A new Chevrolet was sold every 6.65 seconds in the first half of 2011. And last year alone, one in every 1,619 people on the planet bought a Chevrolet vehicle. In 2010, Chevrolet sold a record 4.26 million cars and trucks globally and that pace has accelerated with 2.35 million Chevrolets sold in the first six months in 2011. Chevrolet has a proud motor-sports heritage too by winning the WTCC (World Touring Car Championship) for the second year in a row in 2011. A star performer in Chevrolet’s current global portfolio is the Cruze, which since its 2009 launch has become the largest selling Chevrolet car nameplate in the world.
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