Fiat 500 is a luxury hatchback that helped Fiat get a new identity in the global automobile market with its adorable and attractive looks. Recently there were rumors about Fiat 500 re-launch in the Indian car market to which the company has responded that there are no such plans of any re-launch.
Fiat India’s official spokesperson said, “Fiat 500 has helped us tremendously in our overall branding exercise because of significant road presence of the vehicle in India. We have sold around 68 units of this model. Having said that, it is not at all true that we are relaunching this model. We may, however, roll out high-blitz marketing exercise to promote 500 heavily.”
Revealing the actual sales figures,Fiat India Automobile Private Limited has said that till date they managed to sell merely 68 units of Fiat 500 (Cinquecento) since the car’s launch in 2008 July. possible reason of the car’s failure is the price tag of Rs 15 Lakh which the car comes with.
General Specifications Of Fiat 500
|Number Of Doors||2|
|Fuel Capacity||51 liters|
|Ground Clearance||1414 mm|
|Minimum Turning Radius||4.6 m|
|Kerb Weight||499 kg|
|Type||1.3L CRDI Multijet|
|Number Of Cylinders||4|
|Transmission||5 speed manual|
|Max. Power||75 bhp @ 4000 rpm|
|Max. Torque||145 Nm @ 1500 rpm|
|Front Suspension||Independent with McPherson set-up with lower wishbones anchored to a subsidiary cross-member, stabilizer bar connected to shock absorber.|
|Rear Suspension||Wheels interconnected by means of torsion beam.|
|Front||Disc 240 ( Self – ventilating)|
|Steering Type||Electric DualdriveTM Power steering|
|Tyre Size||185/55 R 15|
We expect the brand to bring more scope for customization in this car and keeping in mind possibilities of its survival in the market,the company already has announced of manufacturing a small car based on Fiat 500 which will be priced between 3 – 3.5 lakh rupees.