Updated on 10th May 2014
Ford India has revised the price of the Ford Classic sedan again. Prices have gone down by Rs. 10,000 – Rs. 25,000 based on the variant. The engine, chassis, and features on the car remain the same.
- Classic 1.4 LXI : Rs. 6.19 Lakh
- Classic 1.4 CLXI : Rs. 6.65 Lakh
- Classic 1.4 Titanium : Rs. 7.35 Lakh
- Classic 1.6 LXI : Rs. 4.88 Lakh
- Classic 1.6 CLXI : Rs. 5.57 Lakh
- Classic 1.6 Titanium : Rs. 6.35 Lakh
Updated on 15th January 2014
Ford has been having the time of its life in the Indian market since the launch of the Ford EcoSport as the SUV has been clocking an average of 6,000 units a month since its launch and commands waiting periods of upto 8-9 months. But barring the EcoSport and the Figo, none of its cars have been able to do wonders for it. The company has given its last generation Fiesta, which has been christened the ‘Classic’ in India, a major price cut to make it a value for money proposition. The Ford Classic price has been cut by up to Rs 1 lakh and its prices now start from Rs 4.99 lakhs for the base LXI petrol variant (earlier Rs. 5.65 Lakh) while the top end Titanium diesel variant costs Rs. 7.60 Lakh (earlier Rs. 8.00 Lakh) ex-showroom Delhi. The lower cost works in two ways, it will help sell more units of the car and also pave the way for the facelifted Ford Fiesta that will be positioned lower in the price bracket than it is at present.
The car has received a price drop in the range of Rs 70,000-Rs 1,00,000 across the lineup. At the announcement of the price cut, Vinay Piparsania, executive director of marketing, sales and service at Ford India stated that the price cut was in sync with Ford’s “Go Further” global promise. He said,”At Ford India, we are committed to deliver on customer expectations by continuous improvements in the value proposition of our products. Ford India has repositioned the Classic starting at Rs 4.99 lakh by optimising efficiencies. The re-positioning will make the Classic an even more compelling offer by further enhancing the ownership experience,”.
The Ford Classic will now get pitted against the likes of the compact sedans in the country like the Honda Amaze, Maruti Suzuki Dzire CS and Tata Indigo CS. It also becomes way cheaper than its direct rivals the Toyota Etios and the Tata Manza. It now gets priced pretty much similar to the Chevrolet Sail sedan as well. What this also indicates is that the upcoming Fiesta facelift might just get re-positioned as well to compete aggressively with the Honda City, Hyundai Verna and Volkswagen Vento instead of being priced at a premium.
[box type=”info” width=”720″ ]Check out the comparison between the 2014 Honda City and the Ford Fiesta here[/box]
The Classic sold merely 5,900 units in 2013 which was way less than 15,250 units that were sold in 2012. The Figo also witnessed a 44 percent decline in sales and sold about 38,500 units in 2013. It is only the EcoSport which has been doing well but even that one has been tormented by price hikes and high waiting periods. There is good news and there is bad news at the Ford camp. Its all happening in the American car company’s Indian division. Can it ride the storm by price cuts and discounts? Only time will tell.
[box type=”info” width=”720″ ]Prices of the Ford EcoSport have just been hiked again, check the full price list here[/box]