Ford Brazil has revealed that it will officially launch the Ford EcoSport at a starting price of Russian Real 53490 which at the present moment is approximately Rs. 14.60 Lakhs when converted to Indian currency. Interestingly, Ford Brazil has started taking online pre-launch bookings for the EcoSport and invited the first few thousand customers to make their booking for the first batch of 2012 Ford EcoSport on 14th of July 2012 which Ford Brazil called as EcoSport Day. The pricing of Rs. 14.60 lakhs may seem steep considering the expectations of Indian version to be priced starting Rs. 7 Lakhs or so. The reason behind the same is different engine and features offered in Brazilian market. Also the tax structure and pricing is much different from India. The global Ford Fiesta costs around Rs. 5 Lakhs more in Brazil when compared to Indian model which is because of the country specific model, features, compliance etc. So expect the base model of EcoSport in India to be priced close to Rs. 7.5 Lakhs which will be launched somewhere in early 2013.
Ford Brazil recently commenced an event in Brazil called the EcoSport Parade to create buzz among the Brazilian customers. It lowered the EcoSport from a crane from a height of about 40 feel above the ground to catch people’s attention. A lot of activities and attraction were created to gather people’s attention towards the new EcoSport in Brazil. The deliveries of EcoSport are expected to start in Brazil around August or September 2012 making it the first country in the worlds to get the Ford EcoSport compact SUV.
Brazil will get the entry level variant called the EcoSport S with a 1.6 Litre petrol engine and will have a 5 speed manual transmission, ABS and Airbags etc. Apart form this, there will be three mode models in the EcoSport’s Brazilian lineup inducing the SE, Freestyle and Titanium top end model which may feature a more powerful petrol engine and the top end may also get a dual clutch powershift automatic transmission found in the Fiesta automatic.
Ford EcoSport Parade Official Video [in Spanish]
Pictures From Ford EcoSport Parade
EcoSport will be gradually introduced in 100 countries across the world with Brazil, China and India being first few countries to get it. India has already got the Renault Duster launched at Rs. 7.19 Lakhs introductory price and upcoming EcoSport seems to be a real competitors to the Duster. We have already compared these two cars in detail here – Renault Duster Vs Ford EcoSport. We will bring you all the latest updates on EcoSport, stay tuned for more.
image credits – Ford Brazil Facebook Page
Updates on 16th July 2012
Ford EcoSport Price and Features in Brazil are as follows:
Ford EcoSport S EBA3
Ford EcoSport S is the base variant which is priced at Russian Real 53490 which is approximately Rs. 14.60 Lakhs INR. The feature list on the EcoSport S include:
- Dual Airbags
- Bluetooth equipped audio system with voice commands
- Manual Air conditioning
- 1.6 Litre Petrol Engine
- Headlamps with daytime running LED
Ford EcoSport Freestyle EFA3
Ford EcoSport Freestyle EFA3 is the mid variant which is priced at Russian Real 59990 which is approximately Rs. 16.40 Lakhs INR. The feature list on the EcoSport Freestyle EFA3 additional to the base variant include:
- Large 16 inch Alloy Wheels
- Power Windows
- Trip meter
- Reverse parking sensors
- Hill climb assist feature
- Electronic Stability Program or ESP
- Traction Control System or TCS
Ford EcoSport S EFB3
Ford EcoSport Freestyle EFB3 is the mid variant which is priced at Russian Real 63690 which is approximately Rs. 17.40 Lakhs INR. The feature list on the EcoSport Freestyle EFA3 additional to the base variant include:
- 6 airbags for higher safety
- Leather Upholstery
Stay tuned for more updates, we will keep you posted.