Buying a Ford car is not going to be a tough task for you even if you have a jam packed busy day at work. There must be some part of your day when you can visit a Ford dealership at ease at a convenient time as starting 4th December 2011, 200 Ford Dealerships across India will be open from early morning 8 AM to Midnight in 111 cities of India. This will help more and more customers to visit Ford’s dealership without running late to office or coming back early from their day’s work. Ford India’s campaign called the “Midnight Sale” has been quite successful to register more sales in December 2010, so Ford India is doing it this time again.
Nigel E. Wark, Ford India’s executive director, Marketing, Sales and Service quoted: “After last year’s runaway success, we decided to bring back the ‘Midnight-Sale’ considering the needs of those consumers who have been looking at purchasing a car but are hard-pressed for time. The uniquely designed event will make it convenient for them to buy a car besides offering an opportunity to avail great offers and win surprise gifts. This makes it the best day ever to buy a Ford car.”
Besides offering a significant opportunity for savings and special interest rates on the Ford product range, the ‘Midnight-Sale’ will also provide customers with a chance to win assured gifts worth upto Rs 2.5 crore. Every customer who books a car during the ‘Midnight-Sale’ will receive a unique code coupon (given at the dealership after booking of the vehicle) and can win gifts such as LED TVs, Blackberry phones, digital cameras and DVD players.
“One of the many things that make Ford stand apart from others is the driving experience and we will encourage all prospects to take a test drive to experience the joy in driving a Ford car,” Wark added.
Apart from the fabulous offers, discounts and prizes, there will also be fun activities such as Mehndi, magic shows, fun games and other exciting events at the Ford showrooms so that customers can bring along their families to be part of the car-buying experience. Ford India has sold 111, 631 wholesales and export units so far this year, a 30 percent increase compared to January – November last year. Ford India’s sales and service network includes 200 outlets in 111 cities. The company plans to add several more service outlets by end of this year.
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