Ford India is doing it once again, Inaugurating multiple dealerships in India on the same day ! In year 2010, Ford India opened 28 dealerships on the same day and on 16th February 2012, Ford India will add 45 new Dealerships to its existing dealership network of about 200 dealerships. Ford India has its presence in 110 cities in India and adding 45 new dealerships will help Ford reach further into Indian market. With new compact SUV Ford EcoSport launch around the corner, Ford’s expansions plan is a part of its bigger plan to expand its reach in Indian automobile market further. A lot has changed after the launch of Ford Figo in India, prior to that, Ford was considered to be an expansive American car brand with high priced and expansive to maintain cars, but Figo changed that perception with higher localization, lower cost of maintenance and ownership and above all a good and spacious affordable car.
image – 2012 Ford EcoSport India
With more dealership and deep service network, car buyers get an assurance that they can get their car serviced and repaired easily at an affordable cost. Maruti Suzuki, India’s largest passenger car maker is a good example, rather a benchmark in terms of the sales and service network which brings a huge advantage to its favour in terms of car sales as well.
Ford EcoSport will will launched by October 2012 in India and will add to its existing portfolio in India which includes small and popular Ford Figo, the Ford Fiesta Classic, the new 2011 Ford Fiesta and Ford Endeavour SUV in India. The launch of Ford Fiesta Automatic is also just around the corner. In terms of sales, the Fiesta 2011 has not sold in the numbers initially expected by Ford India, but after some discount offers and schemes, the sales did pick up to some extent. The flagship car of Ford remains to be the Figo hatchback which has turned the sales charts of Ford India on a steep hike in past few years.
With Ford EcoSport, which is likely to debut with a 1.0 Litre EcoBoost fuel efficient engine and to be placed under Rs. 10 Lakhs price tag (Also read – Ford EcoSport 2012 Unveiled Globally From India At Auto Expo 2012– Pictures, Videos, Features, Specifications and Details), Ford India expects the sales to be good. The compact SUV segment does not have many players as of now except for Mahindra Scorpio, Tata Safari etc. but the upcoming Renault Duster, Ford EcoSport are expected to spice up this segment. Also Maruti XA-Alpha, likely to make it to production by end of 2103 will join the race later on.
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