Ford India Sells Record Number Of Cars in March 2012


Ford India recorded highest domestic and export monthly sales numbers in March 2012 with over 12,000 cars sold. To be more precise, Ford India sold 12,148 domestic wholesales and export units in March 2012 which is best ever number in the history of Ford India. The March monthly sales figures included domestic wholesales of 9,026 units. Steady demand from international markets supported by Ford’s plant in Chennai kept exports high with 3,122 cars, making it the second biggest shipment ever. March also marked a strong first quarter in 2012 during which Ford India’s monthly combined wholesales and exports crossed over 10,000 units for three consecutive months.

Exports grew by 74 percent this quarter when compared to the same period last year, from 4,106 cars to 7,163 cars, indicating sustained international demand from 34 countries. Demonstrating steady progress of work on its 460-acre second manufacturing facility in India, Ford’s senior leadership team on March 22 laid the foundation for its new US $1 billion state-of-the-art, integrated manufacturing facility in Sanand, Gujarat and inaugurated the new site office building there.

Ford Fiesta 2012 Line-up Starts At Rs. 7.23 Lakhs

image – Global Ford Fiesta Sedan India

Michael Boneham, president and managing director of Ford India quoted:

“Despite challenging market conditions, we have reported steady monthly growth in vehicle sales and exports since the beginning of 2012. March is our best-selling month to date.We are very optimistic about the future as we move forward with the strong momentum of growth. Exports are a strong part of our growth strategy and we are delighted to see a steady demand from the markets we support. Exporting 3,122 vehicles in March and recording a 74 percent increase in Q1 over last year is a strong proof of that. With the new state-of-the-art Ford Integrated Manufacturing Facility for Sanand, we are committed to significantly increasing our manufacturing output and aggressively expanding our business in India”

Ford India has recently re-positioned its premium sedan Ford Fiesta 2011 in India with new variants and has also introduced a high tech segment leading dual clutch PowerShift Automatic Transmission variant of the Fiesta. The new more lucratively priced Fiesta is a much better value for money in its segment which has also helped Ford to a good extent. Apart from this, multiple award winning small car Ford Figo continues to be popular in India and abroad with demand for Ford Figo helping Ford India increase its sales in India.

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