Harley Davidson India is all set to reach out to Indian fans and riders at the upcoming Auto Expo 2012 which will be held at Pragati Maidan, New Delhi from January 7 to January 11, 2012. Harley-Davidson India’s presence will be showcased in an industrial warehouse set inspired by the raw styling of its iconic motorcycles. The company will showcase stock and customized models, bringing alive its core differentiation that ‘no two Harley-Davidson’s are the same’ and that ‘every customer is a custom’. With more than 5000 parts and accessories available, customers are given a choice to customize and design the machine of their dreams. Combined with the entire range of merchandise, apparel and riding gear, Harley-Davidson enables customers to express their individualism both on and off the bike.
image – Harley Davidson SuperLow
Music is definitely part of the lifestyle, and Harley-Davidson enthusiasts will be able to let their hair down to the electrifying groove of New Delhi based rock band ‘CIRCUS’ and to the sounds of Mumbai based Indian Rock-n-Metal band, ‘SPLIT’.
image – Harley Davidson Iron 883
The Harley-Davidson style will come alive, with a series of fashion shows, with models hitting the ramp to showcase the range of MotorClothes and merchandise that Harley-Davidson offers its customers in India to define their unique look for the road. The Company will also be showcasing a part of its global Pink Label Range, a Harley-Davidson clothing and accessories line that supports breast cancer research throughout the world.
image – Harley Davidson Forty-Eight
In addition, visitors to the stall will get an opportunity to interact with Ray Drea, VP of Styling for the Harley-Davidson Motor Company, who will provide insights on styling and design at Harley-Davidson, and Frank Savage, Manager of Industrial Design for Harley-Davidson Motor Company, who will be sharing his knowledge on product development and customization at Harley-Davidson.
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