“Hero Honda” Bikes Will Be Rebadged To “Hero” Brand Name


Hero Honda has agreed to split from Honda and will be knows as Hero Group post split. Hero and Honda in their splitting agreement have agreed to not use the Hero Honda on the existing products if the make changes to these products. In wake of this agreement, Hero group will rename two of its most popular bikes, Passion and Splendor to Hero Splendor and Hero Passion from June 2011.


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