Honda SIEL Cars India is not very proud of the history of sales figures of its hatchback Honda Jazz in India. Honda Jazz has been a premium hatchback from Honda has not been able to attract high volumes of sales as opposed to the smaller hatchbacks in the price bracket of 3.5 to 5 Lakhs. To take a share of this large market for small cars in India, Honda will launch its small car Honda Brio in Indian around September 2011. The expected price of the Honda Brio will be kept below Rs. 5 Lakhs tag to compete with the rival brands with low price offerings.
Honda will tie up with state-run regional banks to provide attractive finance schemes for Brio and will strengthen its sales and service network in smaller cities to increase its presence across India. This will help boost the sales of the small car which is meant for larger audience. Honda India vice-president Jnaneshwar Sen told media:
“We are not exactly focusing on the major metros with Brio, it will cater to urban nucleus families, but will meet specific needs of larger family units in small towns.”
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