This is a very difficult question to answer, in this article, we would like to estimate how long should it take to get the delivery of the Maruti Swift 2011 new model which is due for its launch on 17th August in India. Going by the bookings figures, there is a long list of people who have pre-booked the Maruti Swift 2011 new model. Also there is a longer list of people who have upgraded the old Swift bookings to the new Swift. Going by the numbers, last week the reports suggested 25,000 bookings of Maruti Swift 2011, but as per the new data, the number had reached close to whooping 40,000 Swift new model bookings 2 weeks before the official launch !
This is surely a vast number of bookings to which is surely encouraging for Maruti, but not so good for the buyers as they will need to wait for their turn to get the car delivery. Now considering the fact that this number will further increase till the launch and the Maruti plant has a production capacity of about 17,000 Swift cars per month which has been recently upgraded before the new Swift launch, it will take few months to clear the backlog.
Going by the rough calculations, we expect that the bookings before launch (without the official announcement of price) may go as high as 60,000 (estimated) and there maybe fresh bookings just after launch for those buyers who are waiting for the price announcement, there may be a cumulative booking of close to 80,000 Maruti Swift cars by last week of August 2011. Now even if the production has started at Maruti plant, it will take at least 4 months to clear this backlog, and all the fresh bookings done by the end of August 2011 or later may also claim a waiting of minimum 3 to 4 months until the demand and production balance is achieved to bring this time down. This time may be further high if the bookings are more and lower if the bookings are not too high (which seems unlikely).
This is our rough estimate purely based of the facts and figures and does not include the delays it takes to transport the car from the production plant to the far and wide corners of the county via roads. So the actual time may vary. Only the dealer from where you have booked you car knows it more accurately. So lets just wait and watch how the turn of events take place a couple if months after the launch.
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