In December 2010 we informed you about the expected plans of Kia Motors to enter the Indian Automobile market but disappointingly the firm has called off its plans. A lot of expectations were in the air but this Hyundai subsidiary did not find our market lucrative enough.
For the time being the company has dropped its plans and will continue to manufacture products for developed markets such as Europe, China and U.S. We doubt why our market, which is the world’s second fastest growing one failed to attract this giant but some positivity has been shown at the company’s end as it says it will continue monitoring the market and will make a move when needed.
Kia Motors Spokesperson Micheal J Choo , in a recent conversation with Economic Times said, “Our hands are full right now. Currently we are not looking at India but concentrating on other overseas markets where we aim to produce over 1 million cars this year. We will, however, continue to monitor the Indian market as it holds sizeable potential and may be on our future radar.”
Surprisingly it is the second time when the company has done the same as earlier it also appointed a consultancy firm Synovate to perform the task of preparing a feasibility report for our market. Despite the positive nature of the reports the company decided to monitor the Indian market for another couple of months.
Whatever the approach of Kia may be, we wish to see the brand coming to India soon and offer new cars which would refresh the minds of new buyers.