Automobili Lamborghini S.p.A., or the company we know as Lamborghini has launched its range of merchandise in India which has been named the ‘Collezione Automobili Lamborghini’ (Lambhorghini collection in common parlance). The merchandise is a way to make the brand accessible to a wider range of people who have a thing for the cars from the raging bull range but not pockets deep enough to own one. We’re not saying that the Lamborghini merchandise will be cheap, its just that it won’t burn a hole as big as buying a car from Lamborghini will.
The merchandise will be made available exclusively through its dealerships in Mumbai and Delhi and the company won’t really like to share this exclusivity with anyone else. A certain number of products from the entire portfolio will go on sale in the initial phase with the lineup undergoing expansion with the passage of time.
The Lamborghini fashion collection first hit the stores way back in 1999 globally and new products were added to the range as every year passed. The company plans on introducing clothing range for men, women and children with the leather goods and accessories joining them. Lamborghini also intends on offering jewelry, travel bags, electronic items, fountain pens etc. For those who like scale models the official scale models Lamborghini will also be available in India.
The company wants to go slow with bringing all the products to India and the full blown range will be available in the coming few months. Speaking on the occasion, Pavan Shetty, Head of Operations, Lamborghini India said that, “Looking at the growing interest for the Lamborghini brand in India, we are proud to introduce ‘Collezione Automobili Lamborghini’. To own a piece of Lamborghini becomes a visible sign of belonging to a more glamorous and exclusive world. With introduction of the Lamborghini collection in India, aficionados can now find accessories and merchandise to cherish with their top-end Lamborghini super cars.”