Mahindra and Mahindra has launched its lineup of SUVs and pick-up trucks for Kenya market on 6 July 2012 at Nairobi, the capital city of Kenya. The lineup launched in Kenya includes the much admired Mahindra XUV500 which is also introduced in Australian markets. Indian buyers are very impressed with the XUV500 which is why the demand for the same is tremendous in Indian domestic market, now the XUV500 is going places with its global launches taking places in other countries. Mahindra has also introduced the popular Mahindra Scorpio, Genio Pick-up and Maxximo mini-truck in Kenya.
In Kenya, M&M has selected Simba Motors Corporation as the sole dealer of Mahindra vehicles and it will trade under the name Xylong Motors. It will provide sales and service facilities for complete range of Mahindra vehicles in Kenya and will also deal in spare parts and accessories for Mahindra vehicles in Kenya.
image – Mahindra XUV500
African markets are Mahindra’s strategic focus as Mahindra already has a good hold in those markets and the vehicle lineup of M&M is well suited for the local needs of African markets where Mahindra group is present in various sectors and products including tractors for farming, utility vehicles for both rural and urban needs apart from this Mahindra group is also active IT and energy sector as well.
XUV500 is first global SUV from M&M and was launched in India and South Africa simultaneously in September 2011. Since then it has acclaimed huge demand, various awards and titles, has been adapted for many more markets by adapting to their safety and other legal requirements etc.
On this occasion, Sanjay Jadhav, Senior General Manager, Exports (Africa & Middle East), Mahindra & Mahindra Ltd. quoted:
“We are delighted to expand our presence in Kenya which is a strategic market for us within the African continent. Our range of utility vehicles and pick ups have carved a distinct niche for themselves in markets across the world including Europe, South Africa, Egypt, South and Central America and Australia and I’m sure Kenya will be no exception.”
Dinesh Kotecha, Executive Director, Simba Corporation quoted:
“Mahindra boasts of a rich heritage in the automotive industry, having been established over 60 years ago and we have great confidence in the company’s future strategy for the Kenyan market. We believe very strongly that the new product range will be a success in this market.”
We will keep you posted on the latest updates, stay tuned to us for more updates.