Maruti Suzuki Inaugurates 200th Nexa Showroom

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In a bid to offers its customers a richer buying experience Maruti Suzuki India Ltd. (MSIL) opened up a new range of showrooms dubbed ‘Maruti Suzuki Nexa’ in 2015. These showrooms deal exclusively in Maruti’s premium offerings that include the S-CrossBaleno and the new Ignis hatchback. The aim of Nexa dealerships is to maintain a premium feel and offer the customers a more personal experience. Launched in July 2015, the Nexa sales channel has reached the milestone of 200 showrooms with the latest one coming up in Hyderabad. Read on to find out more about the Maruti Suzuki Nexa showroom in India.

maruti-suzuki-nexa-dealership-hyderabad

 

Also See- Maruti Cars at Auto Expo 2016

Maruti Suzuki Nexa Showroom Factfile

Total Number of Nexa Dealerships 200
Number of Cities 121
Car Sold (Till January 2017) 1,85,000
Models Sold

 

Inaugurating the 200th NEXA showroom, Mr R S Kalsi, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said:

“Since its launch, NEXA has received an overwhelming response from customers and has done extremely well in its objective of changing the way cars are sold in India. Through NEXA, we offer a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfil the wishes of our customers.”

“NEXA will continue to create new and unique experiences for its customer beyond selling cars, and forge relationships which last beyond car purchase. NEXA is a response to changing customer needs, expectations and aspirations,” he added.

Maruti Suzuki Nexa Showroom Images

In order to offer a more premium experience to its customers, Maruti has recruited around 1,000 professionals from the aviation, hospitality and financial services sector who will be attending to each customer personally. Each ‘Relationship Manager’ is well versed with every aspect of the car from the material used to the technical details. These dealerships feature valet parking and offer a lounge-like experience where customers are served tea, coffee and other beverages of their preference. There is also a smartphone app that can be used to track various parameters of your vehicle, book servicing dates, call for roadside assistance and many more features. Customers will receive the keys to their vehicle and will drive straight out of the air conditioned showroom. To make things a little more personal, the buyers favourite music will be played during delivery and handing over of the car. Here are the salient features of the Nexa dealership channel:

  • Exclusive dealerships that retail only the premium offerings from Maruti Suzuki such as the S-Cross and Baleno. Future products could include Ciaz facelift
  • Fully trained ‘relationship managers’ that cater all the needs of the customers.
  • The showrooms are equipped with iPads and Apple TVs in order to visualise every aspect of the cars on sale.
  • Smartphone app to track service history, book servicing appointments, emergency support, accessory purchase, etc.
  • Black and White monochromatic colour theme for NEXA dealerships
  • Dedicated delivery area inside the showroom. The customer drives his/her new car right out of the showroom. Dealerships will also play your favourite music at the time of delivery.
  • 35-40 dealerships across 30 cities at the time of launch. This number has gone up to 100 in just 6 months
  • Existing dealers have been given the opportunity to open up NEXA showrooms

Also See – Maruti Compact SUV debut at Auto Expo 2-16 in 2016

Maruti Suzuki Nexa Showroom Gallery (Launch Event)

The Nexa line of dealerships has their own color scheme with the showroom finished entirely in black and white. Maruti Suzuki has appointed existing dealers to open up NEXA showrooms and the cost of which will be borne by the dealers. In case a customer approaches a non-NEXA dealership for the purchase of the S-Cross and other premium products, he/she will be redirected to the nearest NEXA showroom. As of now, there are no dedicated service centres planned for NEXA vehicles, but there are plans of doing that in the pipeline. For now, regular service centres will be responsible for servicing and maintenance of these vehicles.

Also See – Maruti Ertiga Facelift

Stay tuned to CarBlogIndia for more on the Maruti Suzuki Nexa showroom and other news from the automotive world.

14 COMMENTS

  1. Dear Sir / Madam. 
    Good day!!

    I had purchased Baleno top model from krish motors, parmarth Road Pitampura. Of which the insurance was done by krish itself through royal sundram. We took the delivery of the car ‎on 21/01/2016.

    On 27/02/2016 we had dropped the car in there work station in wazirpur.  ( as someone had cut the main wire for theft purpose, I suppose) .

    Till date 13/02/2016 our car is still in workshop and it is shocking to see irresponsible behaviour of the company staff ‎. The company krish motor is not repairing the car and daily come up with new excuses, they are saying that main wiring have been changed by them but ECM plate is now damage, I don’t understand if wire was cut and repaired how have they damaged ECM plate of new car.  Even if ecm plate is damaged it took them 15 days to realise that!!!

    Point 2 is no one is answer able, most unusual thing was Mr. Vinod and Mr. Shiv Kumar in the krish motor saying that, “ECM is damaged but you may take your car, it is just that the car may give jerk and less average “. Don’t they understand we have purchased a new car why should we accept a defective piece.  People in krish are driving my car, they don’t have knowledge of how the car functions ( may be Maruti should not go with nexa top model and stick with lower version, as staff doesn’t have any experience with luxury cars)

    A prestigious  company Maruti which is famous for services having this type of behavior is unheard of, I am not going to take back this car from Krish motors and file consumer complaints for damaging my car and using my car by Krish staff . 

    Krish staff can now fully use and keep this car, also it would help you learn about the car ( how to repair) , see you in court!!!

  2. When I come across some reviews of baleno owners, I may withdraw my desire to book a baleno and I will go for i20 Elite. As i got from reviews, there is no good response and service from nexa showrooms. This is very bad.

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