Mercedes Benz India has announced a partnership with the Buddh International Circuit to promote Motorsports in India. As a part of this agreement, Mercedes Benz will provide cars for safety and monitoring during the event. Also Mercedes will popularize Motorsports in India by promotional activities, road shows and through its dealerships in India. After the F1 Indian Grand Prix will get over, the JPSI group and Mercedes Benz will set up a driving academy in 2012 to popularize performance driving in India.
Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India quote:
“Mercedes-Benz is a performance brand and our long association with Motorsports is a testimony to this fact. It has been our endeavor to enable more people to experience the performance and dynamism of our cars, and we will continue to do so in times to come.” He added, “My earlier experience in China and Southeast Asia shows that once sports like Formula One features in, consumer interest also increases significantly.”
Commenting on the partnership Sameer Gaur, Managing Director & CEO, JPSI Sports added
“We are pleased to have Mercedes-Benz as the Official Partners for Buddh International Circuit. Mercedes-Benz has a rich tradition and a proven dominance in Motorsports arena and enjoys a huge brand legacy and following across the globe. Together with Mercedes-Benz, JPSI will play a pivotal role in popularizing Motorsport in India. Buddh International Circuit will act as a new platform to create a talent pool of next gen motorsports champions of India”
Some extracts from the official press release:
As the Official partners of Buddh International Circuit the company along with JPSI will play a pivotal role in the debut of Indian Grand Prix. The partnership with JPSI is aimed at establishing a stronger connect with motorsports enthusiasts and potential customers. Mercedes-Benz customers shall have exclusive and special access to use the cars on the race track. With lot of interventions planned at the impressive race track, Mercedes-Benz India is set to establish benchmarks in Indian Motorsports arena.
Mercedes-Benz will start a nationwide promotional and activation campaign to popularize Motorsport and give enthusiasts access to witness the action at the Indian Grand Prix at Buddh International Circuit. Mercedes-Benz plans to create Pit Stops at all its dealerships which will sell tickets for Indian Grand Prix and also merchandise for enthusiasts and collectors.
The Mercedes-Benz Speed Date is another activity planned around third week of October at Mumbai with participation of over 100 Mercedes-Benz and AMG cars.
A college activation program, MTV Date with Speed, is fun filled program, with youth engagement, music, cars all woven around the theme of Motorsports. Mercedes-Benz will also be organizing lifestyle parties across multiple cities at the hippest pubs. A host of other promotional campaigns targeting the young audience will ensure the country gives a rousing welcome to the grand debut of Indian Grand Prix.
As an Official Automobile Partner, Mercedes-Benz cars will serve as the Official Safety car, Fast Intervention Vehicles and Race Control Cars in Motorsport event in the country.
Mercedes-Benz along with JPSI will create a Performance Driving Academy to create a platform to provide high octane experience to motorsports enthusiasts in India. The new Academy will offer structured programs, cars, trainers and help groom new talents on the racing circuit.
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