Mercedes Benz India has recorded positive growth in the second half of 2011, posting 31% growth year on year (January – November 2011: 6698 units; January – November in 2010: 5110 units). This is encouraging performance against the backdrop of an overall slowdown in the Indian auto industry. Driving the growth trajectory were a number of pioneering initiatives and launches that Mercedes-Benz India had undertaken this year.
image – Mercedes C Class 2011 India
The recently launched Mercedes C Class continues to be the star performer for the Company by maintaining its leadership over the segment. Mercedes-Benz India has also aggressively expanded the Tier II network by going closer to the customers in cities like Raipur & Nashik. In November alone, the company inaugurated new facilities in Ahmedabad, Chennai, Ludhiana and Mumbai. This extends the network to 61 touch points across 29 cities. Through ‘Star Lease’ (launched October 2011), the company now offers customized leasing solutions for the Indian market.
Peter T Honegg: Managing Director and CEO, Mercedes-Benz India commented, “Mercedes-Benz has always been committed to offering the latest and best to its valued consumers across its products and services. This is seen through our consistent launches and product offerings, which have helped continue our growth momentum. While we are encouraged by the positive traction, we are keeping a close eye on market situation and will continue to focus upon long term, sustained and profitable growth.”
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