Ford India and National Geographic have joined hands to create a unique program, MyEndeavour alterrain which is a five-part adventure driving series featuring five individuals, from different walks of life and their unique journeys with the Ford Endeavour Alterrain Edition. The program will be aired on National Geographic channel. Starting May 2013, this series will be aired at prime time once a week and repeat telecast twice a week. The 5 featured individuals will include writer Chetan Bhagat, film maker Nagesh Kukunoor, Boxing Olympian Vijender Singh, actor Gul Panag and actor Rajeev Khandelwal traverse a wide variety of topography. The vehicle for their exploration will be the newly launched Ford Endeavour Alterrain Edition.
Vinay Piparsania, executive director, Marketing Sales and Service, Ford India commented on this saying, “Ford has found a fitting partner in National Geographic Channel to present MyEndeavour alterrain. Real people and their real experiences have been synonymous with both Ford India and National Geographic Channel and the viewers of this show would be able to relate to that spirit of adventure when they will see these motivated individuals drive to their calling in the dependable Endeavour Alterrain Edition.” The 5 celebrity participants also have their journeys chalked out.
Nagesh Kukunoor’s ultimate endeavour is to complete an unfinished road-trip he had undertaken in 1995 and explore the journey as a concept for one of his next films while Vijender Singh’s plans to drive through Rajasthan till the Indo-Pak Border Post and sing for the Jawans posted there. Chetan Bhagat would like to drive to Junagarh in Gujarat to meet India’s only African tribe and Gul Panag will drive from Goa to Hampi to capture the essence of cultural diversity. Rajeev Khandelwal would like to revive his earliest travel memories – camp under the sky and experience the cultural odyssey from Dibrugarh, Assam to Pasighat in Arunachal Pradesh. The recently launched ford Endeavour Alterrain edition comes with a front nudge bar, roof tray, rear spoiler, chrome exhaust trim, fifth door mirror and ‘alterrain’ decal and is priced at Rs. 23.2 lakhs (ex-showroom, New Delhi). The Ford Endeavour range starts at Rs. 19.11 lakh (ex-showroom, New Delhi).