In Mumbai on 3rd May 2012, Audi India has officially launched the new Audi A4 sedan in India at a starting price of Rs. 27.85 Lakhs ex-showroom Delhi. The new Audi A4 has got cosmetic facelifts both on the exteriors as well the interiors. Not only the aesthetics, but the engine efficiency has also been improved with the 1.8 Litre Petrol Engine variant delivering 15.64 KMPL which is 25% higher than the previous generation A4 and the 2.0 Litre TDI Diesel engine variant delivering 16.55 KMPL mileage (both ARAI test numbers). A4 is Audi’s best selling car globally and has been number one in past 39 years. This is the eighteenth generation of Audi A4 which is a huge achievement for Audi as there are very few cars which go on for so many generations. Audi has sold over 1 crore Audi A4s globally since its launch in 1972.
The 18th Generation new Audi A4 has some of the features from the award winning cars, these features include – LED Daytime Running Lights, Driver Information System, Xenon Plus Headlights, Audi Music Interface and Efficiency increase (Energy Recovery) system. The petrol engine has a start-stop micro hybrid system for better fuel economy. Both petrol and diesel variants use turbocharged direct injection engine technology.
image – New Audi A4 Launch in India
Audi A4 Test Drive And Review
Audi A4 is first Audi car in India which comes with Audi Car Life Product offering which offers an all in one solution for car financing, service plan, insurance and extended warranty all in one product. This is a unique offering by Audi to provide convenience to the customers and offer them high value for their money’s worth. In India, this plan will also be offers on other cars including the larger A6, A8, Q5 and Q7. Audi India is also expanding its dealership network gradually to market and distribute its cars better in India, it will increase the number of dealerships to 25 from 18 by end of year 2012.
Audi India has seen a good rise in its sales in Indian market because of its high value premium luxury car offerings and expects to get good sales of new Audi A4 as well. A4 is one of the best sellers in its segment and does provide good features and performance in its segment which makes it start strong against the competing brands.