Nissan was not doing well in the Indian automobile market inspite of the quality products it was offering until Nissan Micra entered the market and changed the scenario completely and brought the brand to a firmer stand. But the brand would have never expected the car to be such a hit, that even the European market is ready to accept it.
Yes its true. Nissan Motor India has commenced exporting Micra small car to the European market with the first consignment of 3886 units already leaving on Tuesday from Ennore port for the European market. Considering the success of the car in this new market the company is planning to export it another 100 countries including Middle East and Africa.
Barcelona had also received a pilot shipment of 6 cars in April, from its Oragadam facility set up in collaboration with Renault at an investment of Rs. 4500 crores.
Nissan Motor India Managing Director Kiminobu Tokuyama said, “It is a defining moment for all of us at Nissan in India as we begin a new chapter of business through the start of exports on Tuesday. This milestone completes our vision of making the Chennai plant a strategic hub for both the domestic market as well as for exports,”
We wish the car to do as well in the new markets as it is doing in the Indian market and make its position more firm.