Skoda India announced its association as co-sponsors with second edition of Mumbai Cyclothon – Tour de Mumbai I & II, 2011 . SkodaAuto is associating with this event for the second consecutive year to promote greener, safer and healthier environment in India. SkodaAuto Cars will be a part of the convoy and be the safety and support cars at the cyclothon.
The cyclothon is being held under the aegis of Swiss based International Cycling Federation, International Cycling Union & Cycling Federation of India in association with ID sports to accentuate cycling habits and its benefits in India. In its second edition, the first leg of the Tour will be held in Nashik (180 km) on February 11 before the peloton travels to Mumbai (108 km) on February 13.
The race has confirmed participation of two internationally acclaimed pro tour cycling teams-USA’s Radio Shack – the winners of Tour de France, 2010 and Italy’s Liquigas- a Grand Tour double winner on board as participants.
Commenting on the association, Mr. Thomas Kuehl, Board Member & Director, Sales & Marketing, SkodaAuto India said, “We are very excited to participate in the cyclothon yet again. Since year 2004, SkodaAuto a.s. has been associated with Tour de France – the most famous bicycle race in the world and our engagement with Tour de Mumbai – Cyclothon reaffirms that the international cycle racing continues to be one of the strong pillars of our sponsorship strategy in India and worldwide.
SkodaAuto with its fuel efficient and eco friendly cars is in full gear to support and promote the social cause of greener and healthier environment. This is our second consecutive association with Tour de Mumbai. Being an automobile company, it’s our endeavor to promote green environment with our eco friendly cars, hence associating with this event was the perfect fit”.
The race with huge participation is offering multiple participation categories- Elite International Men (108 Kms), Amateur Ride (28 kms), Green Ride (15 km), Kids Ride (3 km), Corporate Challenge Ride (14 kms).The Elite race category will also see participation from 44 most promising Indian cyclists selected by the Cycle Federation of India (CFI) across 22 states.