Skoda Auto India is on a rise with sales numbers improving by about 213% in first quater of 2010 compared to first quater sales in the year 2009. As per the official Press release dated 29th April 2010:
The year 2010 has commenced with remarkable momentum as Skoda Auto India’s total sales for Q1 2010 stood at 5510 units against 2585 units for the same period last year. This milestone achievement reflects Skoda Auto commitment towards India through our leading technology, superior built-quality and valuable services which enhance the ownership experience for our customers.
The success is also a result of the efforts that Skoda Auto has taken to manage customer expectations in the after sales area in service along with improving the cost of ownership for the customers with the introduction of service at 15,000 Kms and 2 years warranty on spares. The introduction of Boutiques customer touch points in Delhi, Mumbai and Kolkata has generated a huge word of mouth among the target customer segments. Skoda Auto India plans to open a total of 15 such facilities by 2010. Skoda Auto India also actively engages its customers and prospects via social media platforms online.
Earlier this month Skoda Auto India introduced the all new Skoda Superb 1.8 TSI Petrol in Manual Transmission. It offers a lethal combination of the powerful TSI engine and an efficient 6-Speed Manual Transmission which not only gives better fuel efficiency (ARAI: 13.14 km/lit) but also improves the driving experience. With the launch of Skoda Superb 1.8 TSI MT Skoda is slated to retain its dominance in D segment.
Internationally, Skoda Auto registered a 25% sales growth for the Q1 2010. In March alone the firm posted record monthly sales in its history, selling 72,900 vehicles. The overall sales for Q1 2010 stood at 178901 cars. Skoda Auto is one of the fastest growing automobile companies worldwide. The car maker has a strong presence in Central & Western Europe; it is also extremely successful in emerging markets like China and India.