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BMW recently added a new sub-brand BMW I to its subsidiary list and the most unique thing about the new brand is that all its work, dedication, effort and research is aimed at manufacturing futuristic electric vehicles which will have least impact on the environment and still be effortless and comfortable. The initial line-up...
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BMW has been much in news for quite a while for the launch of a new sub-brand and was pretty much serious about it. And with no surprise the company has officially launched a sub-brand named BMW-I with an inspiring motto “Born Electric” and will be devoted to “sustainable vehicles and mobility solutions”. As...
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In the Global Auto Industry it is believed that one should be a trend setter rather than a trend follower and following this belief are the companies like General Motors, Ford and now BMW who have started working on projects focusing on vehicles meant for future cities. According to a study conducted by the...
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