Tata Aria Now Starts At Rs. 8.85 Lakh

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The Tata Aria has always been a slow seller in the market thanks to premium pricing and Tata’s brand image of making cheap and value for money vehicles. The lacklustre sales prompted the company to introduce a sub Rs. 10 lakh base variant last year to push sales but this move did not result in  the expected sales figures. Now the company has slashed the price of the base variant by another lakh rupees to garner more sales in the lucrative festive season period.

Price

The base Tata Aria LX 4×2 now costs Rs. 8.85 lakh (ex-showroom Delhi).

Tata-Aria-price-cut

The sales figures of the Tata Aria do not truly reflect the competency of the vehicle as the premium MPV comes loaded with features and is powered by a 2.2 litre 4-cylinder diesel engine producing 148 BHP of power and 320 Nm of torque, figures which are higher than the competition. The top-end Prestige variant also gets a 4-wheel drive system.

Tata Motors’ flagship, the Aria, was launched as a premium offering in the MPV segment to take on the Toyota Innova but has since failed to make an impression, especially in terms of sales. Statistics show that the company has sold a meagre 123 units of the vehicle per month this year which pales in comparison to the Innova’s sales average of 3,847 units. Add to that, competition from other premium SUVs such as the XUV500 and it’s own sibling the Safari Storme the performance has been dismal. Plus, the introduction of the new Mahindra Scorpio will only make matters worse.

What do you think of this move by Tata? Let us know in the comments section below.

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4 COMMENTS

  1. i am also purchased Tata Aria from Tata Motors. The vehicle having very good performance and having good muscle power and boldness. But in the service part, Tata motors not at all concentrating and very poor service giving by the tata dealers. When you taken the vehicle for servicing and other problems, service people have to say lot of excuses. It is really tooooo bad. You can see my complaint I registered with custormer care as well in the Tata motors every time. (My vehicle no. KL 01 BJ 54.) The main part of lag in sale due to customer care support from Tata motors, also in the design parts. The front side grill if you take all the tata vehicle including Tata indica onwards, same / similar type of grill and design almost for the all vehicle. The main draw back which Tata Aria facing in the market. Firstly you have to change the design of front grill which Tata aria presently had. Then comes service part. 3rd one is easy availability of accessories from Tata Aria. No out side agencies providing accessories of Aria vehicle due to less sala of vehicle in the market. For booming any sort of vehicle needs good look and fashionable appeal for the vehicle. Next part, accessories, like door hand chrome, front side both mirror chrome, headlight front and back side tail lamp chrome (side beeding in steel type one, I am not getting exact name for headlight an tail lamp). Roof Top Rail, back side spoiler with light. No door side aluminum step for the passenger to get in easily. The most important of the vehicle is to change the wheel cap. for changing to wheel cap tooooo dificulty for the customer and also getting exact size of alloy wheel also not available in the market as well as with Tata motors itself. why you are not providing these kind of accessories to the customer. Then HOW YOU CAN EXPECT A SUDDEN FLOW IN THE MARKET BY DOING NOTHING. Please take very serious about this issues. If you can’t do it appoint me in the Tata motors, I will do it for you, of course certain level of market for the Tata motors

    Thank you
    E Raghunathan

  2. Me being fan of TATA is wavering to buy ARIA or STORME for the simple reason all my Google searches cautions after sales service is a GAMBLE 🙁

  3. I am thinking to upgrade from Duster to full size SUV.My preference is Storme VX or Aria facelift.But my research in the Google has put me great dilemma. Tata dealers have bad reputation of poor after sales service.

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