Tata Technologies Launches eMO Electric Concept Car At Detroit Motor Show 2012


Tata Motors did turn many heads in Indian Auto Expo 2012 with its futuristic Tata Pixel at the Tata Pavilion. The same kind of enthusiasm was also experienced at Detroit USA when Tata Technologies Displayed their first Full Electric Vehicle by Indian Engineering Services Firm – Tata Technologies. Tata Technologies, a leading global provider of engineering services and product development IT, was selected by Michelin to display its electric MObility (eMO) engineering study EV as part of the prestigious Michelin Challenge Design display at the 2012 North American International Auto Show (NAIAS) in Detroit,(January 9-22).


image – Tata eMO Electric Concept Car

“The eMO project symbolizes the coming of age of Indian automotive engineering,” said Warren
Harris, Tata Technologies President and Global COO. “It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company.”


image – Tata eMO Electric Concept Car Side View

The eMO architecture emphasizes “right size” personal urban transportation by minimizing its exterior footprint and maximizing interior space; including seating for four adults. Based upon research of city/urban usage, eMO has the flexibility – with rear seats articulated – to do double-duty as a personal cargo carrier, without the mass and cost of a dedicated trunk.

Tata Technologies eMO EV Concept Official Video

As a ground-up EV study, eMO also incorporates design advantages over an internal combustion engine (ICE) vehicle like smoother aerodynamic surfaces and shorter overhangs. With sustainability in mind, eMO benefits from a low carbon footprint and a recyclability strategy. To reduce the overall carbon footprint of the manufacturing, assembly and other associated processes, Tata Technologies eliminated the traditional body shop and paint process, and utilizes many green product materials in eMO.

The 2012 Michelin Challenge Design Theme, “City 2046: Art, Life and Ingenuity – Transforming Personal Mobility,” challenged participants to design a personal, ground-based vehicle that can transport between two and 10 people, meeting the anticipated needs of select cities in 2046, when more options for public and private transport will be offered. Michelin challenged entrants to create a vehicle that can inspire, as well as transport. Design winners were invited to be an exhibitor in the Michelin Challenge Design at the 2012 NAIAS beginning January 9 and continuing through the public run of the show. “We are delighted to showcase our eMO concept alongside these innovative ideas,” said Fisher.

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