Tata Motors has a lot riding on its upcoming crossover – the Hexa. For starters, the Hexa will target the ever-growing SUV/crossover segment. Also, with the Hexa, Tata aims to establish itself as a maker of thoroughly modern, feature-laden and world-class cars that are as competent as the western rivals. It’s no surprise then, that the manufacturer is using every trick in the book to build a huge buzz around its upcoming offering. From roping in the ‘Rock On 2’ star-cast to trending on the micro-blog, Tata Motors has already set the tone for the launch of the Hexa. The latest in the line of these promotional activities is the ‘Hexa Experience Centre’, an initiative that kicked off in Gurugram last week.
The three day event, which lasted between 25-27 November, saw prospective customers experiencing many traits of the Tata Hexa. The highlight of the Hexa Experience Centre is a small off-road course that highlights the upcoming model’s off-road prowess. The Hexa Experience Centre also has a mini coffee bar, special kids’ zone, a pet adoption zone and food kiosks. One can also book a Hexa at this Experience Centre.
It maybe noted that the Hexa has been kitted out with an adaptive four wheel drive system that is capable of delivering torque to the front axle when required. Thus, the short but rather treacherous off-road track enables you to have a first-hand experience of the Hexa’s off-road capabilities. It also helps you experience Hexa’s first-in-segment ‘Super Driving Modes’. The off-road course at the Hexa Experience Centre comprises of some challenging inclines, declines, side slopes, axle twisters and rumble strips.
With the Gurugram chapter being a major success, Hexa Experience Centre is now headed to Bangalore, Chennai and Hyderabad.
Hexa Experience Centre, Gurugram – Images
Speaking on the launch of the Hexa Experience Centre, Mayank Pareek, president – passenger vehicle business unit, Tata Motors, said, “Ever since its first showcase, the Tata Hexa has generated a great amount of curiosity and excitement, resulting in an encouraging response for bookings across our dealerships. The spirit of Hexa is all about going out there and doing ‘what it takes’ to deliver an unforgettable experience. Further building on our customer engagement initiatives, we are now launching Hexa Experience Centres that will further enable potential customers, enthusiasts and their families to get up close and personal, with the feature loaded Tata Hexa.”
Stay tuned to CarBlogIndia for more on the Tata Hexa and the Hexa Experience Centre.