Revenue maximization is the one of the major purpose of new car models but now a days new models aren’t getting the right attention. It is known that the market isn’t absorbing enough sales and therefore car manufacturers are taking the exports route increase their profits. Analyzing closely the list of cars that are being exported from India, you would find that most of them do not sell well in the Indian sub-continent.
The best example I have is of Toyota Etios. The company launched the car after months of hard work but unfortunately it did not produce the expected stellar results. To resort to a better position the company had launched the same in South Africa. The response was great and it definitely helped the company recover from the setback it faced in the Indian market. Now Tata Motors has gone head to head with Toyota in South Africa. Tata Motors has launched Tata Manza in South Africa on 14th September 2012.
Some of the key features of the Tata Manza launched in South Africa include:
- Triple barrel head lamps
- Dual tone interiors
- Comfortable rear seats
- 15” alloy wheels
- Angular shaped tail lamps
- 460 litres boot space
- Spacious right inclination rear seats with a centre armrest
- Tilt adjustable power steering
- Height adjustable driver seat
- Electronically adjustable and controlled Outer Rear View Mirrors
- 2 DIN Music System with USB port and Bluetooth
- Audio controls mounted on the steering wheel
- Collapsible steering column
- Anti-lock Braking System or ABS
- Dual Frontal Airbags
- 90 HP Safire petrol engine
- Quadrajet diesel engine with Variable Geometry Turbocharger
- Drive by Wire technology
- 3 Years / 100,000 kms Warranty
- 3 year / unlimited KMs Roadside Assistance
- 4 years / 100,000 KMs service plan
While you may think that the South African market is not familiar with the car, last year the company unveiled the Manza at the Johannesburg International Motor Show.
The only competition to this car will be the Etios sedan which started selling in May 2012 and is currently one of the best selling cars. The car series (Etios hatchback and Etios sedan) has sold 1315, 2105, 1753, and 1563 units for the month of May, June, July and August respectively and with such considerable sales it is third best selling car in South Africa.
Also Tata has an established sales and service network in South Africa. Manza will be sold at all 45 dealerships of Tata Motors in SA. The Tata Manza has been priced at ZAR 119,995 (approx. Rs. 7.9 Lakhs) for the base version INI and going up to ZAR 134,995 (approx. Rs. 8.9 Lakhs) for the top version IGNIS in South Africa.