Tata is trying hard to boost Tata Nano sales numbers as the production is no more a bottleneck with Sanand plant being operational for quite some time now. In order to increase sales numbers of Tata Nano, Tata Motors is trying hard. The reason for these efforts is less than expected sales numbers of Tata Nano. Tata had already announced 4 Years free extended warranty on Tata Nano. After this TMF announced 48 hours finance approval for Tata Nano for up to 90% of the value of the car. Tata is also offering 100% finance on Tata Nano to the employees working in some of the Tata group companies to encourage more sales.
Tata has recently started to promote Nano via an interesting TV commercial as seen below: