Yamaha India celebrated the first month of this New Year 2012 with high sales growth. Backed by its dynamic product portfolio, Yamaha India registered an overall sales growth of 40% in January 2012 compared to the same month in 2011. In the domestic market Yamaha sold 26,300 units in January 2012 vs. 21,974 units sold in the same period last year thereby registering a 20% sales growth. The export figures stood at 13,640 units in January 2012 while 6,623 motorcycles were exported in January 2011. The overall sales stood at 39,940 units in January 2012 vs. 28,597 units in January 2011.
Speaking on the results, Mr. Hiroyuki Suzuki, CEO & Managing Director, India Yamaha Motor Pvt. Ltd., said,
“Continuing with 2011 Sales trend, we are very happy with the growth registered in January and plan to keep the momentum high for the rest of 2012. We attribute this growth to the success of our flagship models both in the deluxe & premium segments – R15, FZ series & SZ series. We are planning to enhance our Best 3S (Sales, Service & Spares) set-up in tier-2 & tier-3 cities and increase our customer touch points in the rural areas to further boost our sales.”
The company is making steadfast efforts by conducting consumer-centric marketing initiatives such as Yamaha R15 One Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, Yamaha Service Camps to name a few. With the new scooter range unveiled by Yamaha India at the Auto Expo 2012, we expect that the portfolio of Yamaha India will soon expand further with new products which will further help to improve the sales numbers going strong in the coming months.
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