After Hero Honda, Bajaj is the only manufacturer who sells at a pace very much in competition with the former. The brand has given the Indian two wheeler sector a lot and is still working on getting better with every new launch on the cards. The Bajaj Pulsar including all the models starting from the Pulsar 135LS, 150, 180, 200 upto Pulsar 220.
The brand’s products are extremely good and well priced but the bad news is that the company has increased the prices of all its two wheeler products by as high as 2% with effect from 1st October 2010. Bajaj Auto Managing Director Rajiv Bajaj told reporters,"We have raised prices by up to 2 per cent for almost all two-wheeler models from October 1,"
The price hike trend initiated my major manufacturers like Tata, Maruti Suzuki, Mahindra & Mahindra owing to rising input costs is being followed by two wheeler brands also and Bajaj is the first one to take this step. Reported sales for Bajaj in the month of September were 3,14,515 units which is 26% percent growth in what it sold in the same month, the previous year.
Now we have to see how much sales are sacrificed due to the price change or no sales are sacrificed since it is the most loved brand. We will have to wait and watch.