Fiat To Bring Alfa Romeo, Jeep And Chrysler Brands To India?


Fiat is one of the biggest brands in the world but in the our country the response has not been overwhelming enough. It is not known to many that Fiat owns some of the world’s most popular and known brands including Ferrari and Maserati and as per the latest news it is planning to bring other owned premium brands in India as well.

Alfa Romeo, Jeep and Chrysler are the three brands that are expected to be brought here soon of which Alfa Romeo has a fair possibility to be launched first. Talking about Chrysler, we already know that officials from company’s US headquarter have visited India and it is believed that Chrysler is in the second stage of evaluation after which the launch could take place. This major offers premium luxury cars and if you are wondering where its products would be placed, then I must tell you that Chrysler is equivalent to German makers like Mercedes-Benz, Audi and BMW. When it is brought, Fiat will follow the CBU route initially but it is said that the same will switch to CKD route later.


image – Chrysler 300 SRT8

If there is any brand with the most beautiful looking cars, then it has to be Alfa Romeo. Fiat is expected to bring Alfa Romeo to India soon and once again it will adopt the CBU route. The image shown below is of Alfa Romeo Giulietta, a successful product of the brand, and we could see the same here pretty soon.


image – Alfa Romeo Giulietta

Lastly it is Jeep, a legendary SUV manufacturer that has been manufacturing vehicles since the pre-World War era, which is supposed to enter Indian with its Jeep Grand Cherokee. The Cherokee will be a premium product and will be priced well above Rs. 22 lakhs. Being a premium SUV maker, Jeep will have to follow the CBU route post its launch.


image – Jeep Grand Cherokee

All these manufacturers will help Fiat build a very strong portfolio in an indirect way and soon we will witnessing some world class products moving on the Indian turf.

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