Logan Renamed To Mahindra Verito- Compact Sedan Launch By 2011 End In India


Mahindra and Mahindra has withdrawn from the joint venture with Renault about one year back. Together, as Mahindra Renault, the JV launched the low cost sedan Mahindra Renault Logan in India which has not done any magical numbers in sales. After the Joint venture ended, Mahindra retained the Logan with itself and got the rights to sell it in India with the Mahindra badge. M&M has today officially announced the new name for the compact sedan- Mahindra Verito.

<strong>Where sold:</strong> India <strong>Starting price:</strong> NA  People may have “six degrees of separation,” according to the play of the same name, but the Mahindra Renault Logan is further removed than that from the U.S. automotive market. The Logan is originally a model from Dacia, the Romanian automaker. Dacia has never sold cars here, despite some long-running attempts dating back to the mid-1980s. In turn, Dacia belongs to Renault, which bailed out of the U.S. market in 1986. India’s Mahindra & Mahindra would probably love to export cars to this country some day, but that day is probably several years away. At any rate, Mahindra started building the Logan in India this year. The car itself is not that interesting by the standards of U.S. consumers – for starters, it’s got right-hand drive and the base engine is only 75 hp -- but its heritage shows how the world is shrinking.

The Mahindra Verito will undergo some major cosmetic changes on the exteriors, especially the dimensions. As per the previous spy-shots and reports from the automobile sphere, the new model 2011 of Logan, the Verito will loose some length to get under 4 meters length to be taxed under the small car category in India and avail the cost benefits of the small cars. The Verito may give a tough competition to compact sedans like Tata Indigo CS, upcoming Maruti Swift Dzire 2012 (which is also expected to be smaller than 4m), and other budget sedans in this segment.

The Compact Sedan maybe priced very competitively, as low as Sub-Rs. 5 Lakhs for the base variant. Mahindra and Mahindra will bring out more details later this year near the launch of the Verito. Till then, stay tuned by signing up for our free email newsletter and like our Facebook Page for daily free updates.

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