Nissan has started its teaser campaign for the Nissan Sunny, which is its Nissan Micra Based sedan in India. The car has been already revealed to Media in an event sometime back. The teaser campaign is titled “Its not just a car”. The Sunny will most likely be placed in the small sedan segment which comprises of popular cars like the Maruti Swift Dzire, Toyota Etios Sedan etc.. The pricing of the sunny has not been revealed and will be announced on the official launch only. We are expecting a launch in September or October 2011 in India. The festival season in India is expected to witness many more new launches this this year in 2011
The Sunny Sedan is already available in China USA and some other countries. In different markets, this car is known by different names, in India it will be called Sunny only. Earlier there were speculations about Nissan using some other name as Sunny was already used by Bajaj in past for its small gearless scooter in India, but seems like the same has not impacted Nissan’s naming approach.
The pricing of Sunny will be a key factor in deciding the fate of Sunny in India. So far, Maruti Swift Dzrie rules the segment with higher sales followed by cars like Toyota Etios Sedan, Tata Manza etc., with Sunny, there will be an added choice and competition in this segment. In the past we have seen Nissan not been able to clock high sales of its small car Micra because of its premium pricing in India, which is most probably because of low levels of localization of its parts in India, but we are expected this to get better with Sunny. Its been quite some time after Nissan has entered Indian auto market in the small car segment and it must have learned about its weakness and strengths by now. We will keep an eye on the developments and will bring you more details as soon as they are revealed. Stay tuned to us by following our official Facebook Page and sign up for our free email newsletter.
Nissan Sunny Official Website – www.nissansunnyindia.com
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