Tata has been going very steady with the Common Man’s car Tata Nano and strategically reopens its bookings in the scheduled states so as the customers reetain the level of interest in the car . It is doing amazingly well and has given the brand a lot of support and is expected to become the back bone of its sales in a few months from now.
In April we had informed you about Tata’s plans of launching a larger car, expected to be called as Tata Dolphin falling in the segment exactly above the Tata Nano’s since after the launch of the Nano, the brand has very accurately predicted the demands of the Indian customers.
Tata’s CEO Carl-Peter Forster at the launch of Tata Aria confirmed the introduction of this new bigger car in 2012 and will compete against the Maruti Suzuki Alto and other 800CC cars in its segment. It is also said that the car’s project is on the final stages of completion and the company has already approached the local vendors for further proceedings.
Now that the brand has already achieved a new position with introduction of Nano, its aspirations of competing against the largest selling car Alto does not surprise us. The segment that the Tata’s will be targeting at with the new car covers almost 70% of the total market and if it succeeds leaving Alto behind, then it will definitely emerge as the ultimate car manufacturer.
But if you think this is only new product down the line for this segment then we ought to tell you that even Hyundai is preparing to enter it with a 800CC machine speculated to be the cheapest of them all. Whatever may be the case at the end of the day its the customers who will get benefited.
