Tata Motor’s flagship SUV, the Hexa has not been doing particularly well in the market. It recorded a massive 67% decline in sales, selling only 253 units last month compared to 757 units sold in June, 2018. Now there were reports on the internet about the Tata Hexa being discontinued and being replaced by the 7-seater version of the Harrier, the Buzzard.
In response to these media reports, Tata Motors made a statement saying,”Hexa is a product we are extremely proud of as it encapsulated the cream of our Engineering prowess and Styling skills. The love and passion of Hexa owners towards the car is invaluable for us, as it endorses the sheer multifaceted performance of the car. The recent articles on the discontinuation of the product are purely speculative and no official statement on the same has been issued by Tata Motors. However, we would like to clarify that each and every Hexa customer is important to us and we are firmly looking at expanding the HEXA brotherhood.”
While this statement does not confirm the discontinuation of the Hexa, it does not conclusively deny it either. Manufacturers are usually close lipped when it comes to discontinuation of vehicle. That helps them to retain existing customers of the car and also sell out every unit of the car from the dealerships without offering heavy discounts.
That said, Tata is surely going to launch the seven-seater version of the Harrier very soon. If the Tata Hexa is not discontinued, then Tata would have two cars in the same segment of premium SUVs. Chances are that the prices of the Buzzard will be overlapping with those of the Hexa and then the Buzzard being a better product and the newer car, would easily eat up the sales of the Hexa which is already suffering from declining sales.
The Tata Buzzard will use the 2.0L, turbocharged, diesel engine sourced from FCA. Its the same engine that’s found in the Harrier, but it will produce a greater power figure in the Buzzard. The Buzzard is also based on Land Rover’s Omega monocoque architecture which makes it significantly better than the Hexa. Meanwhile, the Hexa is underpinned by Tata’s rugged hydro-formed ladder frame chassis.
The Hexa is currently priced between Rs. 12.99 lakh to Rs. 18.37 lakh (ex-showroom, Delhi). It is available in both rear wheel drive and all-wheel drive configurations. The 2.2L, diesel engine in the Hexa would be updated to meet the BS-VI standards, but that will come with a hike in price, of course. Where the Tata Hexa is discontinued or not, it remains to be seen. The Buzzard will however be positioned slightly above the Hexa and it will not have AWD and will have lesser space than the Hexa.