Two weeks back we informed you about the official launch of Volkswagen Up in Paris in August with no confirmed date and a while back Volkswagen officially announced the launch date which has been set as 21st of August. As per the previous announcement the Volkswagen Up small car will be unveiled at the Paris Grand Palais on the Champs-Elysees in Paris.
The car has been developed to replace the very popular small car Volkswagen Lupo and this car is said to be the first global hatchback targeted at emerging markets with the Indian and Chinese market to be the most promising ones.
The car will be positioned below the Volkswagen Polo and will compete against the Maruti Wagon R, Hyundai Santro and others from the same segment. Pricing is expected to come in the range of Rs. 3 to Rs. 5 Lakh. The Indian launch will take place in 2012-13 with the car going to production in Indian market almost more than an year after its global unveiling in Paris.
Expectedly it will come in both petrol and diesel variants with three engine options, a 1.0 Litre petrol, a 1.2 Litre TSI petrol and a new diesel engine. The MPFI petrol engine is supposed to be derived from the Polo whereas the diesel variant will equip a new 800 CC CRDI diesel engine.
It will be tough journey for the car to make its way into the very challenging, Indian automobile market but I believe as the Polo has succeeded, so will the Up.
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