Mercedes-Benz India, the Indian subsidiary of the popular luxury car marque, today commenced the local assembly of the new 2015 C220 CDI Diesel sedan. It maybe noted that until now, the new generation C-Class, which was first launched in Indian earlier this year in February, came to us through the Completely Built Unit (CBU) route. Now, however, the entire new generation C Class range (C200 and C220 CDI) is assembled at the manufacturer’s Pune plant.The locally assembled Mercedes C220 CDI boasts of 60% localized level, which is the highest-ever on any German luxury car in India. Powering the 2015 C220 CDI is a 2,143 cc four-cylinder turbo-diesel motor that puts out a maximum power of 167.6 hp and a peak torque of 400 Nm. The engine comes mated to a 7-speed dual-clutch automatic transmission. Thanks to the local assembly, the 2015 Mercedes C Class Diesel price in India has been reduced to INR 37.9 lacs* for the Style trim level and to INR 39.9 lacs* for the ‘Avantgarde’ trim level. Compared to the CBU model, the price of the C220 CDI has reduced by around INR 2 lacs.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said, “We are delighted that the ‘World Car of the Year’, the new C-Class, will now be ‘Made in India’ at our world class production facility here in Pune. Unparalleled quality has been Mercedes-Benz’s key competitive strength and underlines our prowess in automotive manufacturing across the globe. We are glad to commence the local production of the C 220 CDI and are confident that we will be able to cater to the increasing demand of this world winner for our discerning customers. The local production of the new C 220 CDI will continue the sedan’s success story in the Indian market. Additionally we have launched the ‘Corporate Star Lease’ product, a dedicated leasing solution from Mercedes Financial Services that will bring immense value for our potential corporate customers”.
“Backed by sophisticated manufacturing process and cutting edge technology, Mercedes-Benz has the most experienced team working on the production of the new C 220 CDI. This team is immensely proud of their accomplishment of achieving the most stringent global standards in terms of quality, in making a world-class luxury sedan like the C-Class in India. With the local production of the new C 220 CDI and in tune with its ‘Make in India’ commitment, Mercedes-Benz India has now an increased localization content of 60% in this car. We are confident that with the production of the new C 220 CDI in India, we will be able to create a higher benchmark in terms of local production of high-end luxury cars in India, and make our customers equally delighted by providing an unmatched value.” Eberhard Kern added.
*(All prices are ex-showroom, New Delhi)