The Korean carmaker has collaborated with ICC (International Cricket Council) as a Premier Partner for its global tournaments between 2026 and 2027
Hyundai Motor India has launched an innovative initiative to bring cricket and car fans together as the official partner for the upcoming 2026 ICC Men’s T20 World Cup. The two have inked a multi-year Premier Partnership for ICC’s global events. In India, cricket is treated as a religion, while the cricketers are celebrated as deities, and in some cases, Gods. Hence, the T20 World Cup is among the biggest cricketing events in the world. For now, let us take a look at the details of this latest case.
Hyundai Partners with 2026 ICC Men’s T20 World Cup
As a part of this event, the Hyundai Creta will be on display along with the T20 World Cup Trophy across 3 Indian cities – Mumbai, Bengaluru and Gurugram. It will take place from January 28 to February 1. Specifically, in Mumbai, the trophy event will be held at High Street Phoenix on January 28 and January 29, in Bengaluru, it will occur at the Phoenix Mall of Asia on January 30 and in Gurugram, the fans can interact with the trophy and the SUV at DLF CyberHub on February 1. This occasion will offer an immersive cricket-themed experience and unique displays and engagement activities. A key attraction at the display will be the ‘Deewangi Meter’, where fans can showcase their passion and love for cricket and stand a chance to win ICC Men’s T20 World Cup match tickets.
Speaking on Hyundai Trophy Connect, Mr. Virat Khullar, Head, Marketing, Hyundai Motor India Limited, said, “Cricket in India is more than just a sport, it is a shared emotion that unites millions. Driven by Passion, Hyundai’s partnership with the ICC and the 2026 ICC Men’s T20 World Cup Trophy display across Mumbai, Bengaluru and Gurugram is designed to bring fans closer to the game they love. Through these fan-centred engagements, we reaffirm our commitment to creating meaningful experiences that embody the passion, pride and unity cricket evokes worldwide.”
Editor’s Note
Yatharth Chauhan, Managing Editor
From a brand-building standpoint, this is a smart, high-recall move by Hyundai. In a market where the Creta already enjoys near-iconic status, tying it up with the ICC T20 World Cup deepens emotional connect rather than chasing mere visibility. Cricket remains the single biggest cultural amplifier in India, and Hyundai understands better than most how to convert mass passion into showroom footfalls. This is marketing that plays to India’s pulse, not just its billboards.
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