The conglomerate specializes in real estate, retail, education and hospitality
In a rather pleasantly shocking turn of events, the HiLITE Group announced 47 new cars for its employees with a value of around Rs 20 Crore. Apart from that, the company also mentioned the 50 million sq.ft. expansion plan. Founded in 1996 by P. Sulaiman in Kozhikode, Kerala, the group is active across a diversified range of industries. In fact, it pioneers in projects like the HiLITE Mall and Focus Mall. The expansion is planned by 2030. For now, let us take a look at the details of this case.
HiLITE Group Gifts 47 Cars Worth Rs 20 Crore to Employees
The post from focusmedia.in on Instagram captures the glimpses of the entire ceremony. As per various news reports, a total of 47 cars were distributed among the workers. These cars included models like Land Rover Defender, Range Rover, Audi Q8, Tata Harrier, Kia Seltos, Hyundai Creta and Skoda Kylaq. Clearly, the prizes must have been rewarded as per the contributions of the employees. On this occasion, the Chairman of HiLITE Group, P. Sulaiman, said, “For three decades, we have focused on building the finer sides of Kerala. Our vision is to create aspirational spaces that stand the test of time.” In fact, the company said that this exercise was part of its people-focused growth strategy.
This is not the first time we have witnessed something like this. There have been quite a few occasions where large companies or wealthy businessmen have decided to reward their hard-working employees with exotic cars or other such products to demonstrate their gratitude. In addition to the Focus Mall, the company has opened HiLITE Malls in Calicut and Thrissur. In fact, 10 more malls are under development. Also, at the HiLITE City, the company is building a 12.5 million sq.ft. World Trade Center project with an estimated investment of $680 million (approx. Rs 6,120 Crore).
Editor’s Note
Yatharth Chauhan, Managing Editor
From an Indian market perspective, such large-scale employee rewards underline how automobiles continue to be the most aspirational wealth symbols across segments, from mass-market SUVs to luxury off-roaders. What stands out is the clear stratification in model selection, mirroring our market’s sharp hierarchy between premium and mainstream mobility. It also reflects how corporate India increasingly uses high-visibility automotive assets for employer branding, not just compensation. In a country where car ownership still signifies social mobility, gestures like these amplify both loyalty and brand prestige.
Also Read: Businessman Gifts Rs 2.32 Crore Audi RS Q8 to Son, Purchases Number Worth Over Mahindra XEV 9e
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