The e Vitara holds the title of being the first electric vehicle from Maruti Suzuki
The Maruti Suzuki e Vitara was first unveiled long ago. The electric SUV has been on sale in some global markets for a while. But the India launch kept getting delayed for months. Still, we spotted the test mules on our roads. The Vitara has a special place in Suzuki’s history as its first full EV. Maruti Suzuki is late to the EV game, but it has arrived with full force. Bookings will open soon, and deliveries will begin in January 2026. For now, let us delve deep into how the largest carmaker in the country can make the most of this product.
Why Maruti Suzuki Needs to Get e Vitara Prices Really Right
The EV landscape has evolved tremendously in India in the last few years. Many new carmakers and models have surfaced. With time, the potential customers are also starting to take the plunge to own EVs. Even the charging infrastructure is being developed at a rapid pace. Of course, it will take some time before things become normal and widespread. Still, the government initiatives and corporate work is going on. Talking specifically about the mid-size electric SUV segment in India, the competition is extremely stiff. With products like the Mahindra BE 6, VinFast VF6, Hyundai Creta Electric, Tata Curvv EV, etc., Maruti has certainly lost the first-mover advantage.
Apart from that, some of these EVs are competitively priced. For instance, EVs like the Nexon EV, Curvv EV and VF6 are among the entry level models in this space. On the other end of the spectrum, we have cars like the Creta EV and BE 6, which offer variants from the mid- to high-price range. Therefore, the exact gap that Maruti will need to address with the e Vitara is essentially too tiny. That is why it will need to assess the market conditions carefully before pricing the electric SUV. We have seen that the Creta EV is not having the best time on the sales charts, despite the ICE version being the most successful mid-size in the country. Clearly, things are not as easy as one might think.
Editor’s Note
Yatharth Chauhan, Managing Editor
As someone who has watched India’s SUV and EV markets mature over the last decade, I can say Maruti Suzuki simply cannot afford to misjudge the pricing of the e-Vitara. The mid-size EV space is already crowded with well-positioned rivals, leaving Maruti very little room to play. With no first-mover advantage and rising consumer expectations, the e-Vitara’s sticker price will decide whether it becomes a mass-market disruptor or just another late entrant. Getting this right is crucial for Maruti’s long-term EV strategy in India.
Also Read: 5 Safest Maruti Suzuki Cars as Per NCAP – e Vitara to Dzire
