MG Sold 110 Windsor EVs Per Day Over Last 8 Months

The EV gained immense popularity ever since its launch due to the innovative BaaS (Battery-as-a-Service) program

MG Windsor has achieved an impressive feat of securing 27000 sales within a duration of 8 months from the launch. That is quite insane for an EV. Hence, it continues to be the highest-selling EV on the monthly sales charts for a few months now. Among many other factors, I feel the BaaS program has been the game changer for MG. It allows the buyers to rent the battery for a monthly payment depending on usage. Since battery constitutes a huge part of an EV’s overall cost, the initial cost is reduced drastically.

MG Windsor Bags 27000 Sales in 8 Months

As per the official press release, MG Windsor has already crossed the 27000 sales milestone after being in existence for just 8 months. Interestingly, the recently launched Windsor PRO with a bigger battery and a few new amenities over the standard model garnered 8,000 bookings within 24 hours of launch last month. That is a testament to the fact that the customers value the proposition of the new top trim and are willing to pay a premium for that. MG mentions that as many as 48% of its total sales came from non-metro cities, which showcases a country-wide demand for the EV.

MG Windsor

We know that MG likes to equip its vehicles with all the latest bells and whistles to pamper the occupants. That has been its strength since it commenced operations in India back in 2019. Expectedly, the Windsor is no different. Some of its top highlights are:

• 256-Colour LED Ambient Lighting
• 9-Speaker Audio System Powered by Infinity
• PM2.5 Air Filter
• Soft-Touch Materials
• 135° Reclining Rear Seats (Aero Lounge Seats)
• Front Seats Ventilation
• Infinity View Glass Roof
• 15.6-inch Touchscreen Infotainment Display
• Rear AC Vents
• Powered Seats
• Rear Armrest with Cup Holders
• Digital Bluetooth Key with Key Sharing
• MG iSmart Connected Car Tech with 80+ Features and 100 AI-based Voice Controls
• OTT Platforms
• Advanced Voice Commands in 6 Languages
• Home-2-Car Connectivity
• Wireless Charging
• 8.8-inch Digital Instrument Cluster
• 604-litre Boot Space
• 6 Airbags
• 35+ Safety Features
• V2L (Vehicle-to-Load)
• V2V (Vehicle-to-Vehicle)
• Level 2 ADAS
• Traffic Jam Assist
• Adaptive Cruise Control
• Forward Collision Warning

Apart from that, the MG Windsor is on sale with two battery pack options – 38 kWh and 52.9 kWh with Prismatic Cell Structure. These batteries power the electric motor to propel the front wheels. The power and torque outputs stand at 136 PS and 200 Nm, respectively. More importantly, the claimed range figures are 332 km and 449 km on a single charge, respectively. Using a 60 kW DC fast charger, the battery goes from 20% to 80% in just 50 minutes. The prices start at Rs 14 lakh and go all the way up to Rs 18.10 lakh, ex-showroom. These are with the battery. If you wish to rent the battery, there is a price reduction of around Rs 3.50 lakh on the ex-showroom value.

Also Read: MG Windsor Pro vs Tata Nexon EV Max – Which EV to Buy?