The French auto giant continues to work with its new renault. rethink. brand transformation strategy
Renault has inaugurated its first new’R store in Maharashtra (Mumbai) as a part of its renault. rethink strategy. The aim is to deliver Renault’s New Visual Identity (NVI). In recent times, the French car marque has been having a decent run on the sales charts. Note that it not only sells cars in India but also uses India as a base for massive exports. The likes of Kwid, Kiger and Triber have been great volume churners for Renault. Going forward, we will receive many new products to cater to a wider range of customers.
Renault Opens First new’R Store of Maharashtra in Mumbai
Renault India has opened a new dealership in Kandivali, Mumbai. This is the second “new’R” store in the country and the first one in Maharashtra. The store is part of Renault’s plan to modernize its retail experience under the global “Renaulution” strategy. The new store spans about 2,100 square feet. It follows Renault’s global design format. The black façade and updated logo match Renault’s new visual identity. The space is clean and modern, with signature lighting and sleek furniture.
Inside, the layout puts cars at the centre. Visitors can walk around the display models for a full view. The store features a central display area, a customer lounge, and consultation zones. Three vehicles are on display at all times. Key features include:
- A modern look with signature lights and premium seating.
- A setup that improves both browsing and after-sales service.
- Clear zones for customer support and sales, built around the main car display.
This move aligns with Renault’s larger push to build a future-ready retail network in India. To support this, the company continues to offer a 3-year/100,000 km standard warranty, plus an optional 7-year/unlimited km plan. Renault has also launched factory-fitted CNG options across its lineup. The new store in Mumbai is a step forward in making car buying easier and more enjoyable for customers.
Speaking on this occasion, Francisco Hidalgo, Vice President (Sales & Marketing), Renault India Operations, shared, “Renault’s vision for 2025 is built on renault. rethink. a comprehensive strategy aimed at transforming our brand perception in India. Alongside our recent launch of the Design Centre in Chennai—the largest outside France—the opening of our first New Visual Identity (NVI) store in Maharashtra not only expands our footprint but also underscores our growing ambition to offer Indian customers the finest global innovations. We aim to deliver not only world-class products but also an exceptional buying experience that reflects our global commitment to excellence.”
Also Read: Renault Opens New Design Centre with ‘renault. rethink’ Strategy
