In a unique initiative, Saffronart, India’s leading art auction house and Mercedes Benz India, the global premiere automobile brand have partnered for promotion of the arts in India. The result is an exclusive industry partnership inspired by the vibrant art, design and jewelry traditions of India.
image – Mr. Peter Honegg- Managing Director and CEO Mercedes-Benz India with Mr. Dinesh Vazirani, Co-Founder and CEO of Saffronart with the Mercedes-Benz S-Class Art Edition
Mercedes-Benz is supporting the Saffronart Autumn Online Auction of Modern and Contemporary Indian Art being held online at www.saffronart.com on September 21-22, 2011. Celebrating the launch of this auction, today an event was held at ‘Tote on the Turf’ in Mumbai to showcase a selection of lots in the auction, including a wide variety of artworks of exceptional provenance and quality. The event featured modern works by M.F. Husain, S.H. Raza, Arpita Singh and Jehangir Sabavala alongside those of contemporary artists like Atul Dodiya, Shibu Natesan, Anju Dodiya, Subodh Gupta and Surendran Nair.
A special highlight of the partnership was the unveiling of a customized Mercedes-Benz S-Class ‘Art Edition’ at the event, one of a limited edition of two cars specially made to commemorate the alliance between Saffronart and Mercedes-Benz at a special price of Rs 1.14 Cr (Ex Showroom Mumbai).
Dinesh Vazirani, Co-Founder and CEO of Saffronart commented on the association, “Both Saffronart and Mercedes-Benz deeply value aesthetics and have constantly endeavoured to innovate to serve their customers. Through our partnership, we explore and engage with the changing face of aesthetics in India today, as influenced by both its long-standing traditions as well as contemporary trends and forces. Together, we hope to expand and enrich the understanding of the finer aspects of Indian art and aesthetics, and help people set out on new and exciting journeys as informed collectors.”
“Mercedes-Benz is indistinguishable from a refined and luxurious lifestyle, and we have consistently set newer benchmarks for style, quality and luxury for our connoisseurs. We are delighted to be associated with Saffronart and to support creativity and excellence in art. It is a proud moment for us where our wealth of innovation in the creation of automobiles has merged with the unique and imaginative world of art and culture. With our rich heritage and culture we lend our support and dedication to the growth of art in a unique way”, said Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India.
check out more-